8 reasons for Creating Custom “Video Gifts” for clients

If a picture is worth 1000 words… then a video is worth 100,000. 

A powerful way to endear your clients to you, long before and long after the event, is to offer teaser videos and recap videos especially for them.

This has multiple advantages for you.

1) First it does your client a huge favor by giving them a valuable asset they can use to promote the event and build a buzz to ensure optimal attendance.

Teaser video for Space Themed Awards Gala

Recap video for Space Themed Awards Gala

2) It increases your brand recognition and up levels it, now that it’s in association with an established company. 

3) It’s good to remember that the more people who are exposed to you, the more brand recognition you will have. 

Teaser video for a 1920s Murder Mystery Themed Awards Gala

Recap video for a 1920s Murder Mystery Themed Awards Gala

4) It creates assets you can use in the future, to promote your service of creating event teaser videos and post event recaps for future clients.

5) It also acts as a time-capsule, motion-picture documentation of your events.

6) It shows your diversity and expanded skill set, which plants the seeds in your client’s mind that you can do anything, which will make them want to work with you more, and become more dependent on you. 

Teaser video for a Philanthropy Awards Gala

Recap video for a Philanthropy Awards Gala

7) It deepens the long term relationship with the client because you’ll find yourself in longer, more in depth communications to fulfill on creating the videos.

8) It expands your social media image and proliferation. What’s online is there forever. This gives you yet another opportunity to create video files with your company name in the title, to help increase your ultimate SEO.

Teaser video for a virtual Camp Experience for an international tech company

Recap video for a virtual Camp Experience for an international tech company

Clients love to have keepsakes from their events, and what could be a more perfect ‘swag’ giveaway for their attendees than a video that features them, their team and some really great laughs?

Heather RogersComment